Overcoming user research constraints
5 cases that will cover getting buy-in in the corporate environment, engaging the team to get in touch with their users, finding the right respondents and dealing with some other specific research issues.
Delivering better user experience by breaking conventions
In this talk I will describe the redesign process of Equa bank mobile app and the principles that we followed to deliver a customer-centric mobile banking application that breaks the conventions of the financial industry. I will share some lessons learned during this process, about what worked for us and what didn't and how we turned the odds of a small team with a big task into our favour.
Design Management Patterns
As the product grows, new challenges arise. What is excellent for a specialized tool, doesn't work for a versatile platform. What is good for groups of dozens of users is not suitable for big enterprises. How might we update the navigation experience to answer the new challenges and do not harm people who enjoy the product for years?
My company took a long way to become mature in design, starting from a pretty sad state. I want to share our approach with you, so you can speed up changes in product and organizational design or start these changes. It's a long-term strategy based on repeatable design management methods.
The journey from consumer to business design
As designers, we have standardized methods that help us create great experiences, but sometimes understanding the context makes all the difference. Ask a designer about B2C design and B2B design and most people will approach it the same way. In this talk, I'd like to share our journey for shifting company culture to think away from designing for consumers and find the best ways of creating amazing experiences for businesses.
5 steps towards the new navigation experience